GOOD FOR GUINNESS

“Guinness said Wednesday evening’s heist was a serious security breach. In all, 360 kegs of Guinness and Budweiser, and 90 kegs of Carlsberg were taken from the huge distribution complex on the busy Victoria Quay. The beer and stout was worth 64,000 euro.”

This is the best thing that ever happened to Guinness, it could even be a very clever marketing ploy (probably not though) but, look at the advertising generated for a paltry 64,000 euro. Covered in all TV NEWS SHOWS, Newspapers, websites and blogs. How would 64k euro compare to the millions spent on their excellent and artistic advertising campaign. Maybe there will be a load of copy cat heists, Murphys Stout people are probably sitting in the brewery right now with a truck loaded up with 800 kegs and their fingers crossed that somebody will steal it.